Creativity is sterile if action does not follow from it.
Any creative endeavor has the potential to alter individual and mass consciousness, tolerance levels and dreams. Ideally, it reflects a society back onto itself to the point that previous boundaries move forward, seemingly painlessly and naturally.
Creativity becomes a way of enticing, serenading and enchanting others. It is the tangible manifestation of an inner world and one's attempts to reach beyond it. It is all just a question of style...I think.